Building a Powerful Affiliate Program Where Everyone Wins
Affiliate programs have been around since the beginning of the internet, because they can be a super effective way to enroll your biggest fans and customers in promoting your products. But not all affiliate programs are created equal! I'll discuss how we built the Harvest Hosts affiliate program into a powerful customer acquisition tool for us, but also a rewarding program for our affiliates and the customers they recruit. I'll discuss the various tools and approaches we have used to build and grow our affiliate program into one of our top customer acquisition tools.
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Joel Holland is the CEO of Harvest Hosts (harvesthosts.com), a membership network that connects RVers with unique overnight experiences at 1000+ wineries, farms, breweries, museums, golf courses and other interesting destinations in the US and Canada. He is also the Founder and Chairman of Storyblocks (storyblocks.com), a one-stop-shop for high quality stock media and the first subscription-based platform in the industry for high-quality creative content: stock video, production music, stock photos and more.
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