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Affiliate programs have been around since the beginning of the internet, because they can be a super effective way to enroll your biggest fans and customers in promoting your products. But not all affiliate programs are created equal! I'll discuss how we built the Harvest Hosts affiliate program into a powerful customer acquisition tool for us, but also a rewarding program for our affiliates and the customers they recruit. I'll discuss the various tools and approaches we have used to build and grow our affiliate program into one of our top customer acquisition tools.